What our Clients say about us

Hydratec Ltd, Fleet

"John made it an enjoyable experience.  By listening, he guided us, developing ideas we liked and which we felt fitted our market. He translated it all into a really good, snappy leaflet."

T Keane - Partner

Drivetime West, London

"To develop a positioning and plan, we needed a SWOT analysis.  To gather the competitive element, John took a simple and effective approach. He visited our competitors as a prospect. The resulting analysis gave us the strategy and confidence to move forward with the plan. I got back my original vision!  A pleasure to do business with."

P. Barracks -  Owner

Direct Group, Doncaster

"The Board has been delighted with the services provided"

Richard Collins - Sales Director

European Van Lines, Staines

"As part of a business plan to take us into a new sector, John came up with not only a positioning, but an innovative new name and identity which allows us to punch well above our weight and places us firmly as specialists in the sector. Even against larger competitors. We registered the name and identity."

D Martin - Director/Partner

Difference Marketing is headed up by John Riches who has wide experience in a wide range of national and multinational blue chip companies over 30 years.

An experience refined and developed by the challenges facing the smaller and medium sized businesses with whom he has worked.