John Riches - who's he?

John is the inspiration and driving force behind Difference Marketing

Wide commercial experience

With experience in a wide variety of function head and director positions in sales, marketing, and change management in manufacturing and service environments, national and multi-national blue chip companies over 30 years, including the RAC and Vauxhall/Opel.

Focus, efficiency and service

John understands the key business issues. You can have confidence in a commercial focus, enhanced by a practical, results oriented approach developed working with small/medium sized companies.

Qualified

John is a graduate and member of the Chartered Institute of Marketing, and the Institute of Direct Marketing.

Difference Marketing is headed up by John Riches who has wide experience in a wide range of national and multinational blue chip companies over 30 years.

He brings:

* Different Perspectives

* A proven structured approach

* Creativity balanced with commercial instincts